Tricks Of The Trade: Making Your Trade Show Booth Stand Out At Closed Industry-Only Events

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Most companies find that the general buying public is much more easily impressed at a trade exhibition than industry insiders and members of the industry press. Yet almost all fields will host industry-only events, open solely to professionals within the field and a select few members of the press. If you can create a buzz at a closed show, then you are well positioned to have media coverage after the fact. In order to create a buzz, you need to know how to make your company stand out from hundreds or thousands of your closest competitors.Step 1: Use Industry Knowledge To Your AdvantageWhen you are attending an industry-only event, you have home field advantage. You know exactly what someone in your field would consider novel or interesting because you are a part of that field yourself. Trust your instincts during the design process; if you believe that a particular idea will draw attention during the show, you are probably right.In addition, you know best what kind of attention span your visitors are likely to have. Does your field encourage lingering and scientific discovery? If so, then you can probably focus more on distributing information and less on encouraging visitors to stay. But if you are in a field where only the eye catching and most novel trade show booth will receive attention, you will need to adjust accordingly. Step 2: Reconsider Every Aspect Of Your Trade Show BoothUnless this is your first event, you likely have some type of trade show booth that was designed for a previous event. This exhibit may work again, but it may also be designed for a broader audience than you will be presented with. If it is too broad, you will almost always fail to attract your much more narrowly focused audience, and you will fail to see the maximum return from your trade show booth.If you worked with a company to design the exhibit, you may be able to work with them again, tweaking your existing display rather than creating a new one. However, if you are attending a major trade exhibition or an invitation-only event, an entirely new design may be well worth it. Many closed shows will give awards for innovation in exhibit design, and these awards are often picked up by the press. Even a single piece in the media could mean hundreds of new leads for your company. Step 3: Using The Best EmployeesWhen hiring staff for your closed exhibition display, you cannot afford to hire anyone without industry knowledge. Anyone staffing your booth should be prepared to answer questions about your product without appearing uncertain. Remember that your product will be under scrutiny, and that even a single flaw could cause negative repercussions if that flaw is noticed by a reporter or possible purchasing company. To make the most out of exhibiting at exclusive industry events, be sure to take the proper precautions, including trusting your experience, reconsidering the design of your booth, and employing capable staff.

Article Tags:
Trade Show Booth, Trade Show, Show Booth, Industry-only Events

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ABOUT THE AUTHOR

Chris Harmen is an author for Skyline, the leading Canada trade exhibition experts. Whatever your need for a Canada trade show booth, Skyline can turn your vision into a reality.

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It’s convention time and your job is to put together an effective, appealing trade show booth that will maximize your company’s event experience. This will take creative planning, finding ways to highlight your company’s information in a dynamic, unique style. Fortunately, today’s trade show companies offer a wide array of elements to meet your needs and help you create a great exhibit. Components run the gamut from classic standard pieces to new and innovative elements. Starting with the classics and then incorporating these types of amazing new products can help make your event booths rise above the rest.Cutting-Edge, Innovative Ideas And Products For Your Trade Show DisplaysAs noted above, classic standard elements are a terrific way to build the basics as you start to create your trade show exhibit design. Once you have gotten these basics in place, then you can begin to really have fun with your design by adding unique, unexpected and compelling features. Use newly introduced and revitalized products like the following to make your convention booth shine:•    Modular exhibit systems allow you to build show-stopping designs yet also have the flexibility to easily reconfigure for virtually endless design possibilities.•    The latest in monitor components includes large stations and mounts so that you can easily and effectively incorporate video and digital displays into your event booths.•    New framing options like picture cube display systems and custom frame shapes let you put together exhibits that highlight the features you need them to in unique, eye-catching ways.•    Lighting your displays – everything from large-scale lights to smaller directed lights – has never been easier with cutting-edge components such as light-emitting diode (LED) lights, backlighting and high-energy, environment-friendly ceramic metal halide (CMH) lights.    •    In your event booth, the floor itself can be one of your key design elements with the newest modular floor tiles that let you create interesting, appealing displays.•    Innovative hybrid displays combine modern event exhibit components with more traditional ones for a truly unique design in your convention exhibit.•    New presentation systems allow you to create a graphic display in your booth that has a presentation screen built right into it! •    Make your convention display a bit greener with the latest in environment-friendly products. These include items such as exhibits made from bamboo and recycled materials, compostable carpet tiles, and promotional items like solar-powered pedometers and biodegradable pens.•    Your exhibits don’t have to be just displays! Get your customers involved with new interactive participation products such as video games and scratch-off cards. Take Advantage Of Today’s Terrific Display Elements To Make Your Trade Show Booths Pack A Punch!Today’s conventions are competitive and it is necessary to effectively showcase your company’s products and services to get the most out of your experience. Using the new and innovative exhibit components described above in your trade show booth makes this design job a breeze. With so many outstanding new products available today, it’s easy to create truly stunning designs that take your trade show exhibits to the next level and make your convention experience the best it can be!

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ABOUT THE AUTHOR

Skyline Event Services designs trade show displays in Cleveland and is known for cutting edge technology and artistic innovation. Whether you’re looking for Cleveland trade show booths or custom Cleveland trade show exhibits, visit the company’s website to view a gallery of designs and marketing solutions.

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